It can be said that technology is developing strongly and digitally transforming, especially in the field of mobile software development technology.
According to data from mobile application analytics startup Data.ai, individuals use mobile applications for between 3 and 5 hours a day on average worldwide and use their phones for 3 hours and 15 minutes a day. This figure has risen in the majority of areas during the last two years.
However, there are countless mobile software applications, how can a business’s mobile application stand out with great potential in the market? Sphinx invites readers to learn about some of the top mobile application features that businesses need to develop applications to differentiate them from the crowd.
1. What do businesses need to develop mobile applications for?
1.1. Upgrade customer service experience.
According to traditional behavior, customer care service only occurs when customers come to the business to experience the service directly. However, this process now becomes much easier if businesses use mobile software applications to connect with customers.
The benefits of applying mobile applications to businesses help businesses research and identify customer problems more conveniently.
For example, IKEA, the world’s leading furniture retailer, has improved customer experience through applications on the Apple Store with a rating of 4.6. The app uses a practical function that allows customers to take photos of their homes and can further design IKEA furniture through the small screen to help customers easily make decisions.
1.2. Build customer loyalty
Mobile applications are a critical step in the process of developing instant interactions with clients and winning their loyalty. Businesses frequently incorporate digital loyalty programs.
Starbucks, for example, gives consumers a star for every transaction they make.
Customers who get a perfect five-star rating will receive a variety of discount vouchers and, in certain circumstances, complimentary beverages.
It can be observed that such loyalty programs have helped Starbucks establish a devoted client base.
1.3. Revenue brings in a lot
A fantastic mobile app plus a creative monetization plan will bring in more clients and earn more income.
For instance, while developing software, companies might include functionality for in-store pickup and online delivery.
The smooth service provided by this mobile app has improved sales and profitability while also simplifying things for its consumers.
Creating an application that fixes issues and gives users a better experience may help businesses make a considerable boost in income.
2. Some essential mobile application features
2.1. Chatbot AI
The necessity for chat assistance is becoming more and more obvious as consumer requirements for mobile apps rise.
Nonetheless, it is challenging for people to be available around the clock, particularly during the night or while they are on vacation.
For this reason, companies’ apps must necessitate chatbot development.
An AI chatbot has been added to allow clients to offer feedback or inquiries regarding their problems and get a prompt answer.
Additionally, organizations save money since chatbots handle routine client contacts automatically, freeing up human resources for more challenging work.
It’s a fantastic chance to enhance user experience and boost clientele.
2.2. Strong multi-factor authentication (MFA)
The mobile application could previously be accessed with just a password.
This might result in a security lapse as easily guessable passwords allow hackers to obtain private data.
As a result, one of the key components of mobile apps that lowers the likelihood of a successful cyberattack is multi-factor authentication.
Multi-factor authentication: an authentication technique that limits access to resources, including applications, by requiring the user to supply two or more verification factors.
For example, instead of requiring users to provide their login and password, MFA may ask them to submit a one-time password (OTP).
Furthermore, biometric identification methods including voice recognition, face ID, and fingerprint are also employed.
2.3. Push notifications
By integrating push notifications inside the app, push notification applications may have direct user communication and be able to display precisely what users desire to see.
Moreover, push notifications may be fully customized to meet the needs of individual users.
For instance, if your app caters to local sports enthusiasts, you might notify them via push notifications when the next game is about to start or what the score is.
2.4. Offline functionality
When releasing an app, you want to avoid making it reliant on the internet, yet without it, users won’t be able to engage with your business.
Additionally, while working offline, data security concerns must be taken into account.
Even though it is not advisable to save sensitive data on mobile devices, many tasks can still be completed while the device is switched off.
This implies that your mobile app developers must determine how to store data and implement functionality following the goals of the app and the specifications necessary for it to function.
2.5. Search Function
Since the search tool is a minor feature, some organizations could choose to overlook it. Nonetheless, Search Functions are very important, particularly if your app has a lot of material in it.
With the help of Advanced Search, users may comb through your whole app to discover precisely what they’re searching for.
For instance, the Mobile App will only display red high heels in response to a customer’s search for “red high heels.”
These features can help buyers find the things they want more quickly and simply, which can enhance sales.
In general, choosing mobile application features for enterprise software development is extremely necessary.
A potential, outstanding mobile application will greatly support businesses in increasing brand recognition and bringing in competitive revenue.
Businesses need support in developing mobile software applications from leading service providers? Please leave us a message, and we will advise and answer all questions as soon as possible.
Sphinx enterprise specializes in providing prestigious and top-quality mobile application development services in Vietnam. We will offer a series of solutions to increase project performance at a reasonable and affordable cost for your business.