Sphinx’s Camera AI Solution Boost Security for A Leading Bank

As digital banking grows, a prominent Vietnamese bank needed a smart solution to boost security and improve customer service. By partnering with Sphinx, they introduced an AI-powered camera system that increased branch security by 30% and made customer check-ins faster and smoother.

Background and challenge story

Company background: 

A prominent Vietnamese bank with a strong focus on community and customer service has grown rapidly since its founding in 2008. Serving individuals and businesses across urban and rural areas, the bank prides itself on creating a secure, efficient banking experience. This commitment to safety and customer satisfaction made it a perfect candidate for Sphinx’s AI-driven camera solution, aimed at improving security and enhancing customer identification across all branches​.

Challenges:

• Inconsistent customer identification: The bank faced significant challenges in consistently identifying customers across its growing network of branches. The traditional, manual verification process was slow and often prone to human error, which created delays and longer wait times for clients. This inconsistency impacted the efficiency and quality of service, making it difficult for the bank to maintain a seamless experience for every customer.
• Rising security risks: As the bank’s client base and operations expanded, so did the security risks. The existing security measures struggled to keep up with new threats, and the bank needed a robust system to prevent unauthorized access and ensure a secure environment for both clients and staff. Enhancing security while maintaining compliance with data protection regulations became a pressing need.
• Operational inefficiencies: The bank’s reliance on manual check-in processes created bottlenecks, especially during peak hours. This not only slowed down service but also hindered the bank’s ability to manage branch workflows smoothly. With longer wait times and a higher likelihood of errors, customer satisfaction was at risk, impacting the bank’s overall reputation for reliable service.
• Strict data compliance requirements: Operating in the banking sector, the bank must adhere to strict data privacy and security regulations. Ensuring that all customer data was processed and stored securely was critical, both to maintain customer trust and to avoid potential regulatory issues. Meeting these standards required a solution that could securely handle sensitive data in real time across multiple locations.

These challenges highlighted the urgent need for the bank to adopt a more advanced and integrated solution—one that could enhance security, streamline operations, and elevate the customer experience—leading to their partnership with Sphinx to implement a Camera AI system featuring security camera AI and camera AI software for reliable, real-time customer identification and secure data handling across branches.

Approach and solution

Sphinx’s approach

Sphinx approached the bank’s challenges with a customer-focused and technology-driven strategy. Recognizing the bank’s need for seamless and secure customer identification, Sphinx designed an advanced Camera AI solution that integrates security camera AI and camera AI software for real-time facial recognition and customer tracking. This solution was tailored to fit the bank’s unique requirements by enhancing security protocols and reducing the time required for customer verification, all while ensuring data compliance.

The approach began with an in-depth assessment of the bank’s existing systems, identifying key points where automation and AI-powered identification could streamline branch operations. By embedding edge-processing capabilities, Sphinx ensured that the system could quickly and securely analyze customer data without relying on external servers, which minimized latency and enhanced privacy. Furthermore, Sphinx prioritized seamless integration with the bank’s CRM, enabling unified data handling across all branches. This technology-driven approach allowed Sphinx to offer a solution that not only met the bank’s security and operational needs but also aligned with its commitment to delivering a fast, reliable, and secure customer experience.

Key features of the digital signature solution:

1. Real-time customer identification: Using advanced Camera AI and security camera AI technology, the solution instantly identifies customers as they enter the bank’s branches. The system leverages facial recognition algorithms to match each face against a secure database, reducing manual check-in times and speeding up customer service. By automating the identification process, branch staff can now focus more on customer interaction, resulting in shorter wait times and improved overall experience.
2. Edge processing for enhanced privacy and speed: The solution incorporates edge-processing capabilities, enabling data analysis directly on local devices without relying on cloud servers. This approach reduces latency, allowing for quicker identification and analysis, while also enhancing data privacy, as no customer data needs to leave the branch. Edge processing aligns with local data protection regulations, minimizing external exposure and risks of data breaches.
3. Anti-spoofing technology for secure access: To counteract fraudulent access attempts, the system includes anti-spoofing features. This technology can distinguish between real customers and attempts to fool the system using photos or video. By employing motion detection and live verification, the anti-spoofing feature prevents unauthorized individuals from bypassing security, adding a robust layer of protection to the bank’s security protocol.
4. Seamless CRM integration for improved service: The Camera AI solution integrates seamlessly with the bank’s existing Customer Relationship Management (CRM) system, providing real-time updates and insights on customer profiles and interactions. When a customer is identified, their information is automatically accessible to branch staff, enabling faster, personalized service and reducing the time needed to retrieve data manually. This integration enhances operational efficiency and allows the bank to deliver a more tailored customer experience.
5. Night and variable condition recognition: Sphinx’s Camera AI system is equipped to adapt to various lighting conditions, including low-light and nighttime scenarios. This feature ensures that customer identification is accurate regardless of lighting, providing reliable security and functionality across all branch locations, regardless of environmental changes.
6. Privacy-focused design for compliance and trust: The solution is built with a strong focus on compliance with Vietnam’s data protection regulations. It uses secure encryption and local data storage practices to handle and retain customer data safely. By prioritizing privacy, Sphinx’s Camera AI solution ensures that the bank’s clients’ sensitive information is protected, fostering customer trust and meeting regulatory standards.

Each of these features supports the bank’s goals of enhancing security, streamlining operations, and delivering a seamless customer experience across branches.

Solution story

In addressing the bank’s critical need for improved security, operational efficiency, and an enhanced customer experience, and an enhanced customer experience, Sphinx adopted a structured, multi-phase approach to deploy its advanced Camera AI solution. This strategy was carefully designed to support the bank’s objectives, integrating AI-powered cameras and AI Pads for real-time customer identification, employee check-ins, and branch security. Each deployment phase built upon the previous, ensuring a scalable, high-performance system across all locations.

Phase 1: Pilot Implementation and Proof of Concept (POC)

Sphinx initiated the project with a Proof of Concept (POC) at the bank’s headquarters to assess system effectiveness and gather feedback in a live environment. For this phase, Sphinx deployed two AI Cameras on the third floor, along with one AI Pad at an employee check-in station. These devices were supported by a single AI Box responsible for processing camera data on-site. Additionally, Sphinx installed an on-premise server to run the solution’s portal software, which was configured with an Ubuntu 22.04 OS, 8-core vCPUs, 24GB memory, and 500GB storage capacity, enabling reliable local data management without depending on external servers.

During this POC phase, the Camera AI solution demonstrated high accuracy in facial recognition, even in varying lighting conditions. The team collected critical feedback from bank staff to fine-tune the system’s real-time response capabilities and enhance security protocols. By the end of this phase, the solution’s performance and accuracy levels were optimized, establishing a solid foundation for the full-scale rollout.

Phase 2: Full Headquarters Rollout

Building on the success of the pilot, Sphinx expanded the Camera AI system throughout the bank’s headquarters. This phase saw the installation of 21 AI Pads—one for each floor—allowing for secure and automated employee check-ins. The deployment also included 75 AI Cameras strategically placed in lobbies, office corridors, and high-traffic areas, providing comprehensive surveillance coverage across all floors. To ensure smooth access and secure visitor management at the building’s entry points, four swing gates (two for entry and two for exit) were added to the main lobby, each equipped with AI Pads for automated identification and verification of staff and visitors.

For data processing, Sphinx introduced five additional AI Boxes to manage the high volume of camera feeds across the building’s three levels of parking and office floors. The AI Boxes processed facial recognition data at the edge, minimizing latency and enhancing security by limiting data transfer outside the premises. This setup allowed the bank to enforce real-time, high-accuracy security while streamlining entry and exit procedures for both employees and visitors.

Phase 3: Branch rollout in hanoi

Following the successful deployment at the headquarters, Sphinx extended the solution to the bank’s key branches in Hanoi. This rollout phase included 34 AI Cameras across 17 branches, providing these locations with enhanced monitoring capabilities at entry points and key internal areas. The cameras were connected to two dedicated AI Boxes to handle real-time facial recognition and ensure secure, localized data processing at each branch.

Each branch in Hanoi was equipped with a dedicated on-premise server to ensure secure data storage and compliance with Vietnam’s data protection regulations. The on-site servers also allowed branch managers to monitor security feeds and access real-time data on customer entry, employee check-ins, and other branch activities. By incorporating these capabilities, the bank’s branches in Hanoi achieved a new level of operational security and customer service efficiency.

Phase 4: National deployment across all branches

In the final phase, Sphinx completed a nationwide rollout of the Camera AI solution, covering over 500 branches with 1,000 AI Cameras supported by 62 AI Boxes. This extensive deployment provided the bank with consistent, high-quality surveillance and customer identification capabilities at every branch. Each AI Box was designed to process data locally, ensuring compliance with data privacy laws and minimizing dependency on external data centers.

To enhance security further, the national deployment included advanced AI functionalities such as perimeter alerts and behavioral analysis. These features allowed the Camera AI system to detect and alert branch staff to unusual behaviors, such as unauthorized boundary breaches, suspicious loitering, or even incidents of conflict within branch premises. For instance, the system could identify specific behaviors like smoking in restricted areas, unauthorized phone use, or signs of physical altercations, giving the bank an extra layer of control over security risks and enabling quick intervention when needed.

Ongoing support and optimization

Beyond deployment, Sphinx committed to providing the bank with ongoing support to ensure the long-term success and functionality of the Camera AI system. This support includes regular software updates, performance monitoring, and proactive maintenance of AI algorithms to stay ahead of evolving security threats. Additionally, Sphinx offers a dedicated feedback channel to adjust and optimize system configurations as operational needs or regulatory requirements evolve.

Through this detailed, phased approach, Sphinx delivered a sophisticated Camera AI solution tailored to the bank’s security and operational goals. By implementing this system across the extensive network, the bank achieved significant improvements in customer experience, security protocols, and operational efficiency, cementing its reputation as a forward-thinking leader in Vietnam’s banking sector.

Result

The implementation of Sphinx’s Camera AI solution transformed the bank’s approach to branch security, operational efficiency, and customer experience. With real-time customer identification and enhanced surveillance capabilities, the bank achieved measurable improvements across multiple areas:

• Enhanced security and risk reduction: 

The advanced Camera AI and security camera AI system reduced unauthorized access incidents by 30%, a significant improvement over previous methods. With features like anti-spoofing technology and behavioral analysis, branches were equipped to detect fraudulent attempts and security breaches in real-time. Additionally, the perimeter alert system provided immediate notifications for any unauthorized access, such as individuals crossing restricted boundaries or exhibiting suspicious behaviors like loitering or attempting entry through unauthorized points.

The system’s ability to detect specific behaviors—such as smoking in restricted areas or signs of altercations—also enabled staff to respond proactively, preventing potential incidents from escalating. This enhanced security environment not only protected customers and employees but also reduced reliance on manual security processes, allowing the bank to reallocate resources to more strategic, customer-focused tasks.

• Increased operational efficiency: 

The integration of AI-powered check-in and automated entry management at all branches streamlined operations significantly. The bank reported a 40% reduction in customer wait times as the AI system allowed customers and employees to be quickly identified and granted access without manual verification. This reduction in wait times and manual processes improved customer satisfaction and enabled branch staff to focus on providing personalized, high-quality service rather than handling routine verification tasks.

Moreover, the edge-processing capabilities of the AI Boxes enabled quick, local data analysis, eliminating data transfer delays and further speeding up the entry and identification process. By reducing the workload on security and reception staff, the system optimized branch workflows and increased overall productivity across its network.

• Improved customer experience: 

The AI system provided an enhanced, streamlined experience for customers. With instant identification and reduced wait times, customers no longer needed to present identification or go through lengthy check-in procedures. The solution’s seamless integration with the bank’s CRM system allowed branch staff immediate access to customer profiles upon identification, enabling more personalized and efficient service. Additionally, the system’s ability to recognize VIP and high-value clients upon entry allowed the bank to prioritize service for these customers, creating a differentiated experience that strengthened client relationships.

The high-accuracy facial recognition and AI-driven identification also improved security without being intrusive, allowing customers to feel safe and valued at every interaction. These improvements contributed to a positive customer experience, reinforcing the bank’s reputation for innovative, customer-focused service.

• Data privacy and compliance: 

Sphinx’s Camera AI solution was designed with a privacy-first approach, ensuring that all customer and operational data was handled in compliance with Vietnam’s stringent data protection regulations. The edge-processing technology allowed data to be processed on-site, reducing the need for data transfer to external servers and minimizing the risk of data breaches. By implementing dedicated on-premise servers at each branch, the bank was able to securely store and manage customer information locally, maintaining high standards of data integrity and customer confidentiality.

This focus on data compliance reinforced customer trust, demonstrating the bank’s commitment to safeguarding sensitive information and aligning with best practices in data privacy. Additionally, by meeting regulatory standards, the bank avoided potential legal and financial risks associated with non-compliance, positioning itself as a secure and responsible banking institution.

• Scalability and future-readiness:

The modular and scalable design of the Camera AI system allowed the bank to expand the solution effortlessly across all its branches nationwide. With a deployment of 1,000 AI Cameras supported by 62 AI Boxes, the bank now benefits from a uniform, integrated security and customer identification system that can be easily updated and adapted to meet future needs.

The system’s cloud-based management portal and centralized control features allow the bank to monitor branch activities and system performance from a single interface. This setup not only facilitates consistent management but also enables Sphinx to provide remote support and software updates, ensuring the system remains up-to-date with the latest security and identification technologies.

• Comprehensive reporting and analytics:

With the integration of AI-powered data analytics, the bank gained valuable insights into branch traffic patterns, customer visit frequencies, and high-activity time periods. The system’s ability to generate detailed reports on customer demographics, behavior trends, and branch traffic allowed the bank to make data-driven decisions on staffing, resource allocation, and branch layout adjustments.

Furthermore, the system’s analytics capabilities extended to employee management through its integration with the bank’s HRM system. By automating time and attendance tracking, the bank was able to monitor staff presence, optimize scheduling, and improve overall branch management. This comprehensive reporting feature provided the bank with actionable insights, enabling more effective operational planning and enhancing the ability to deliver targeted, responsive services to customers.

Conclusion

Overall, Sphinx’s Camera AI solution successfully addressed the bank’s challenges, delivering substantial improvements in security, efficiency, customer experience, and data compliance. With a 30% reduction in security incidents, a 40% decrease in customer wait times, and robust privacy safeguards, the bank achieved its goal of creating a secure, efficient, and customer-centric branch network. The scalability and advanced analytics of the Camera AI system have positioned the bank as a forward-thinking leader in Vietnam’s banking sector, equipped to meet evolving customer needs and regulatory requirements with confidence.

For financial institutions, selecting the right AI-driven security solution is crucial to enhance customer experience, streamline operations, and maintain top-tier security standards. Sphinx offers tailored AI camera solutions that meet these needs, empowering banks to elevate their security, optimize branch workflows, and provide seamless customer interactions. Whether you aim to strengthen branch security or deliver a more efficient service experience, Sphinx’s innovative solutions offer the precision, reliability, and results essential for thriving in today’s fast-evolving financial landscape.

For more about AI Camera solutions and how it can help your business, contact Sphinx.

Sphinx Head Office

Address: 1st Level 82/6 Duy Tan Street, Cau Giay District, Hanoi, Vietnam

Contact: +84 965 198 200

Email : contact@sphinxjsc.com

Website: https://sphinxjsc.com/